The JoyJoy Base Sneaker: Where Every Adventure Begins
JoyJoy Base Sneakers
JoyJoy Base Sneakers
JoyJoy Base Sneakers

JoyJoy Base Sneakers

915 reviews

Free Delivery on all orders over R500 
R 699.00

Our classic white sneakers are the perfect canvas for creativity. Crafted from premium vegan PU leather, they're soft, flexible, and durable—ready for all the running, jumping, and joy-sparking your little one can dream up. Plus, they're machine washable and feature a dirt-repellent coating for easy clean-ups.
Size

Psst! Don’t worry if you get the size wrong—really. We offer free returns and size swaps. No awkward forms. No grumpy emails. No judgement. Just Joy. So you can shop stress-free. 

 
Quantity

👟 Size Chart 

Still unsure? 

DM us. We’re basically shoe whisperers.

In-between sizes? 

Always go up. More joy = more wiggle room (plus socks). 

Bought the wrong size? 

We get it. Sizing kids online is basically advanced parenting. That’s why we offer free returns and exchanges—no laces attached.

Made to Move 

(and Twirl and Zoom)
Our base sneakers are flexible, comfy, and ready for anything. felxible toe cap and cushy inner soles. 

1 Sneaker. 

100 different outfits.

Superheroes one day, glitter the next. They can change their look as often as they like. 

Sneaker Features

  • Laceless 

    Making it easy on and off. 

  • Machine washable 

    Dirt repellant coating and easy to wipe. 

  • Sibling-Friendly Snaps

    Snaps are interchangeable across sizes. One Snaps fits all sizes 

  • All day comfort

    Cushioned soles,  flexible and ergonomic. 

  • Flexible rubber sole

    Promotes healthy foot development.

  • Sized fro Growth Spurts 

    The adjustable veklcro strap gives you a few extra months of wear.

Shop and Explore Snaps

Your must-haves and fan favorites -  the snaps everyone’s loving....

BEST SELLERS

Shaker Snaps actually move and sparkle with every step

SHOP NEW

Frozen, Princesses, Marvel, 
Spider-Man, Mickey and more...

DISNEY 

Glitter, ice-cream, butterflies, and princess vibes. 

SHOP GIRLS

Sharks, dragons, boom snaps, and game-day energy.

SHOP BOYS

 

Made to Move  (and Twirl and Zoom)
Our base sneakers are flexible, comfy, and ready for anything. felxible toe cap and cushy inner soles.

 

1 Sneaker.  100 different outfits.

Superheroes one day, glitter the next. They can change their look as often as they like. Built for play.  

 

The Official Parent’s Sneaker Checklist

 

✔ Can they put them on themselves?
✔ Will they actually wear them?
✔ Machine washable for mud, snacks, and mysteries?
✔ Stylish enough to avoid a “no” face?
✔ Doubles as a bribe? (Absolutely.)
✔ Fits their current obsession (rainbows/dinosaurs/sparkles)?
✔ Changes as fast as their mood does?

 

✅ JoyJoy: Check, check, and check.
 

🚚 Fast and Free Shipping over R500 

We believe in instant joy, so the moment you place your order, we’re already packing it up with love so we can get it to you quicker than your kid can ask "are we there yet?"

 

Ordering under R500? Our standard delivery is just R50.

 

Here's how fast you can expect your JoyJoys to arrive 

Johannesburg: 1–3 days (Same-day delivery? Just ask!)

Other major cities and surrounding areas: 2–4 days 

 

Need it now now?

Need your order super fast (birthday emergency? last-minute gift?)—just let us know and we'll make a plan. 

🤷‍♀️ How does JoyJoy work?

Start with one comfy base sneaker. Then pick your snap-on straps—glitter, superheroes, rainbows, you name it. Your kid snaps them on, changes them out, and shows off their style every day. No laces, no fuss, just endless ways to wear joy.

More reasons to 
love us...

School Approved

Plain white = perfect for school.. Durable, machine-washable, grippy soles. Sneaker looks tidy and uniform-compliant—until the weekend  

Cost-Saving in Disguise

One base shoe = dozens of looks. Just add new snaps, not new shoes. They get to express themselves. You don’t need to buy five pairs of shoes.

Dress It Up, Dress It Down

One pair of shoes, a dozen personalities.. Add glitter for a birthday party. Snap on bunnies for the playdate. Swap to Spider-Man for superhero day.

What Our Moms Are Saying

This is the part where we blush

Tiana C

Joy Joy’s – True to its name!

Love the shoes, the straps, the packaging, the service! My daughter loves having the independence to choose her own straps for the day. Each strap is so beautiful and fun. Joy Joy!

Kerri L

True joy with our JoyJoy sneakers 

My daughter absolutely loves her JoyJoys! Her face lit up when we opened the box. She loves that she can change them herself & match her outfi

Jennifer Kydd

"Just Brilliant!” 

Our first pair did not disappoint. My little guy absolutely loves the autonomy of picking out his favourite two snaps of the day (and so far it's been different every time he wears them

 

Gina T

Coolest kids shoes

My 7-year-old absolutely loves her shoes. She’s very excited to swap the straps daily, thinking it’s a new pair of shoes. We live in the USA and have never seen anything like these 

Gila Shapiro 

A tutu has nothing on Joy Joys

This is just the most brilliant concept that gives children a unique way of expressing themselves, and mothers a break from having to sheepishly tell everyone ‘she dressed herself.’ Obsessed.

Stacey N 

JoyJoys bring so much JOY! 

My daughter absolutely loves her shoes! And I absolutely love that I don't have to keep tying laces. The shoes can match ANY outfit. JoyJoys are the best investment a parent can make for shoes

Ilana 

Amazing Product and Best Service

I cannot recommend JoyJoy shoes enough. Over and above the shoes, I have never had such amazing service from anyone before. The owners go out of their way to ensure each child is happy

Helen M

Super Joyful with JoyJoy

My daughter is ecstatic with her shoes, she wants to wear them every day. I’m thinking of buying another bigger pair to keep for when this one doesn’t fit. We love the shoes!”

Your Questions Answered.

How does JoyJoy work?

JoyJoy is an interchangeable kid’s sneaker. Once you have the base pair of white shoes you can choose from a variety of different snaps that match your style and your mood. 

What are Sneaker Snaps?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

Are the Snaps sized?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Can I wash the shoes?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Are they good for my kid's feet?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

What is your return and refund policy?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

And now for the most Frequently Asked Question...

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, although we didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!)

Copyright © 2023 GemPages. All Rights Reserved.