The JoyJoy Base Sneaker: Where Every Adventure Begins

JoyJoy Base Sneakers
JoyJoy Base Sneakers
JoyJoy Base Sneakers

JoyJoy Base Sneakers

915 reviews

Free Delivery on all orders over R500 

R 699.00

Our classic white sneakers are the perfect canvas for creativity. Crafted from premium vegan PU leather, they're soft, flexible, and durable—ready for all the running, jumping, and joy-sparking your little one can dream up. Plus, they're machine washable and feature a dirt-repellent coating for easy clean-ups.

Size

Psst! Don’t worry if you get the size wrong—really. We offer free returns and size swaps. No awkward forms. No grumpy emails. No judgement. Just Joy. So you can shop stress-free. 

 

Quantity

👟 Size Chart 

Still unsure? 

DM us. We’re basically shoe whisperers.

In-between sizes? 

Always go up. More joy = more wiggle room (plus socks). 

Bought the wrong size? 

We get it. Sizing kids online is basically advanced parenting. That’s why we offer free returns and exchanges—no laces attached.

Made to Move 

(and Twirl and Zoom)
Our base sneakers are flexible, comfy, and ready for anything. felxible toe cap and cushy inner soles. 

1 Sneaker. 

100 different outfits.

Superheroes one day, glitter the next. They can change their look as often as they like. 

Sneaker Features

  • Laceless 

    Making it easy on and off. 

  • Machine washable 

    Dirt repellant coating and easy to wipe. 

  • Sibling-Friendly Snaps

    Snaps are interchangeable across sizes. One Snaps fits all sizes 

  • All day comfort

    Cushioned soles,  flexible and ergonomic. 

  • Flexible rubber sole

    Promotes healthy foot development.

  • Sized for Growth Spurts 

    The adjustable velcro strap gives you a few extra months of wear.

How big are those feet, actually?

Measured already? Pick the length below — we'll do the maths. Need help measuring first? We made a whole guide for that.

See the full sizing guide →

Pick the cm. Get a size.

Foot length, in centimetres. Late-afternoon measurement is best.

UK
EU · CM

Bought the wrong size?

We get it. Sizing kids online is basically advanced parenting. That's why we offer free returns and exchanges — no laces attached.

Shop and Explore Snaps

 

Made to Move  (and Twirl and Zoom)
Our base sneakers are flexible, comfy, and ready for anything. felxible toe cap and cushy inner soles.

 

1 Sneaker.  100 different outfits.

Superheroes one day, glitter the next. They can change their look as often as they like. Built for play.  

 

The Official Parent’s Sneaker Checklist

 

✔ Can they put them on themselves?
✔ Will they actually wear them?
✔ Machine washable for mud, snacks, and mysteries?
✔ Stylish enough to avoid a “no” face?
✔ Doubles as a bribe? (Absolutely.)
✔ Fits their current obsession (rainbows/dinosaurs/sparkles)?
✔ Changes as fast as their mood does?

 

✅ JoyJoy: Check, check, and check.
 

🚚 Fast and Free Shipping over R500 

We believe in instant joy, so the moment you place your order, we’re already packing it up with love so we can get it to you quicker than your kid can ask "are we there yet?"

 

Ordering under R500? Our standard delivery is just R50.

 

Here's how fast you can expect your JoyJoys to arrive 

Johannesburg: 1–3 days (Same-day delivery? Just ask!)

Other major cities and surrounding areas: 2–4 days 

 

Need it now now?

Need your order super fast (birthday emergency? last-minute gift?)—just let us know and we'll make a plan. 

🤷‍♀️ How does JoyJoy work?

Start with one comfy base sneaker. Then pick your snap-on straps—glitter, superheroes, rainbows, you name it. Your kid snaps them on, changes them out, and shows off their style every day. No laces, no fuss, just endless ways to wear joy.

More reasons to 
love us...

School Approved

Plain white = perfect for school.. Durable, machine-washable, grippy soles. Sneaker looks tidy and uniform-compliant—until the weekend  

Cost-Saving in Disguise

One base shoe = dozens of looks. Just add new snaps, not new shoes. They get to express themselves. You don’t need to buy five pairs of shoes.

Dress It Up, Dress It Down

One pair of shoes, a dozen personalities.. Add glitter for a birthday party. Snap on bunnies for the playdate. Swap to Spider-Man for superhero day.

What Our Moms Are Saying

This is the part where we blush

Your Questions Answered.

How does JoyJoy work?

JoyJoy is an interchangeable kid’s sneaker. Once you have the base pair of white shoes you can choose from a variety of different snaps that match your style and your mood. 

What are Sneaker Snaps?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

Are the Snaps sized?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Can I wash the shoes?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Are they good for my kid's feet?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

What is your return and refund policy?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

And now for the most Frequently Asked Question...

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, although we didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!)

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