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The World's First Infinitely Interchangeable Kid's Sneaker with Feelings

As seen in...

Start here to get your sneakers plus a snap pack
of your choice.

Start here if you have
a pair of sneakers and want to explore more snaps.

This is no ordinary sneaker. JoyJoy is an interchangeable kids shoe designed with a removable velcro strap that allows kids to swap out their choices of shoe design as many (many) times as they like. Kids love the freedom of experimenting with their fashion sense (and their self-confidence!).

1 pair of sneakers. 100's of ways to wear it.

Girls Starter Boxes

Girls Snap Packs

Boys Starter Boxes

Boys Snap Packs

J.S.I.B - Just Send it Back... No laces attached

We’re on a mission to serve joy. So if it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. Too big? Too small? The glitter’s come off? Want a last-minute crown and not a dragon? Or you’ve noticed a quality issue? We mean this. Heart and sole! No need to provide proof of purchase. Oops, worn them to a playdate already? That’s okay, lightly worn returned JoyJoys will be donated.

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