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For Little Individuals.

The never-ending shoe.

Join the 4000+ kids wearing the Joy ★★★★★ (5/5)

How it works?

Step 1

Kick off with your base white sneaker. 

Step 2

Interchange the Valcro sneaker snaps.

Step 3

Snap on a different design everyday. 

Win the war 

in the 


This is no ordinary sneaker. JoyJoy is an interchangeable kids shoe designed with a removable velcro strap that increases the fun and decreases the fuss of getting dressed. Kids love the freedom of experimenting with their fashion sense (and their self-confidence!).

 Our Happy Feet Tell All...

Why You'll Love JoyJoys

Machine Washable 

We added a dirt repellant coating, so they're easy to clean and easy to wipe. Because we know how much kids love muddy puddles.

Kids Approved Comfort

Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy. 

Easy On and Off

No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car.

Change Everyday

Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share. 

Starter Boxes


Snap Packs


Hi, we're Jade and Dani, 

That’s right (or is it left?), we’re a double Mom FEETure with a dream to put some joy into the world. In fact, we love joy so much that we want to sneak it into our sneakers and wiggle our toes in it all day. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence on and off the playground. We envisioned a fashion brand that would make our little ones feel in charge of their feelings and their style choices. And that’s what JoyJoy is all about. It’s our mission to spark joy in little feet of young wild hearts everywhere. 

J.S.I.B - Just Send it Back... No laces attached

We’re on a mission to serve joy. So if it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. Too big? Too small? The glitter’s come off? Want a last-minute crown and not a dragon? Or you’ve noticed a quality issue? We mean this. Heart and sole! No need to provide proof of purchase. Oops, worn them to a playdate already? That’s okay, lightly worn returned JoyJoys will be donated.

Get your feet in first 

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