Official footwear sponsor of SA Kids Fashion Week. It has gone to our head.

The Official
Pair.

We're obsessed with the idea of Kids Fashion Week — real South African talent, a real runway, the whole production, arriving in August. We're the official feet sponsor. We're being very normal about it.

The SAKFW official pair on the runway
Official sponsor of feetIt has gone to our headThe snap is the joySee you on the runway — AugustSerious walks. Not-so-serious walks. All walks.Official sponsor of feetIt has gone to our headThe snap is the joySee you on the runway — AugustSerious walks. Not-so-serious walks. All walks.

Made for the runway. The backstage chaos. The serious walks, the not-so-serious walks, and the kids who make everything look better by not trying too hard.

Wear them your way. Walk in like you. — with love, JoyJoy

The SAKFW shop
Two snaps. One completely different shoe.

Snap them on, snap them off, and the shoe becomes a different shoe. We're choosing to find this very exciting.

The SAKFW Snap Set
The SAKFW Snap Set

1 × SAKFW snap + 1 × OFFICIAL MODEL snap. Snaps onto any pair of JoyJoys.

JoyJoy Base Sneakers
JoyJoy Base Sneakers

The Velcro-strap pair the snaps were made for.

R699
Psst — models, this one's for you.

10% off a pair of JoyJoys, just for being in the show. Snap to reveal it.

Your model code
FRONTROW10
10% off a pair of JoyJoys

Strictly front row

You're already
on the list.

Cast in SA Kids Fashion Week? You get 10% off a pair of JoyJoys — the exact pair these snaps were made to snap onto. No password. No clipboard. You're in the show; that's the whole list.

Your model code
FRONTROW10
10% off one pair of JoyJoy sneakers

One pair, one code. Getting cast was the hard part.