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“JoyJoy turned getting dressed from a battle into a fairytale.” – Talia, mom of 3
 
★★★★★

How JoyJoy works

1. Get your base sneaker

2. Choose Your Snaps

3. Swap them out anytime.

What is JoyJoy?

JoyJoy is the kids’ sneaker with snap-on straps you can switch anytime 
 for endless style, zero drama, and all the joy. 

Here's how it works:

1. Get the base sneaker. 

2. Choose your snaps.

3. Switch them anytime.

How to Shop JoyJoy

How to Shop JoyJoy

FIND MY SIZE 

EXPLORE SNAPS

“My daughter is fussy when it comes to the comfort of shoes but with JoyJoys there are no complaints!”

★★★★★

Shop Snap Collections  

Shop Snap Collections

What the moms are saying...

READ MORE MOM REVIEWS

Just Add Kids.

Why you'll love our sneaker...

What the mom's are saying...

READ MORE MOM REVIEWS

SHOP SHAKER SNAPS

Pick your adventure 

Rainbow Snap Set 

R179

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Dragon Snap Set 

 R179  

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Princess Snap Set 

Snap Set R179

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Shark Snap Set 

R179

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Black Wings Snap Set 

R179

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Why you'll love our shoe.

  • Machine Washable (easy to wipe) 

  • Lace-less (easy on and off) 

  • Built to play. Made to last

  • Kid-Approved comfort

  • Go - to Birthday Gift 

  • Fits all kinds of feet 

  • Perfect for School 

Fan favourites... 

The Best of the Besties

Loved by kids. Backed by moms. Worn on repeat.

Hear from more happy JoyJoyers.

We’re here for you—24/7, inbox open, always ready to sprinkle some support your way. 

Let customers speak for us

from 112 reviews

Judge.me Shop Reviews

John
JoyJoy
Joy all the way

What a great customer experience I had with the joy joy sneakers and the staff. My daughter and her friend is happy she enjoyed her birth day with a new sneaker and thank you for going and extra mile for me I appreciate.

Sharon Thuli Mabaso
Marvel Snap Set
Highly recommended!

Excellent service and beautiful packaging! My two girls were thrilled with their new sneakers and all the cool snaps🤩

Lanel Van Niekerk
Chill Out Starter Box
Great product and super helpful and friendly service.

Great product and super helpful and friendly service.

Bianca Jooste
Grey Leopard Starter Box
Best investment

Wow, my kids love their joy joys so much. They are easy to slip on for my independent toddlers and so much fun too 🌷🌷 we are definitely grateful to joy joy for the innovative design.

shehaam khan
Camo Starter Box
Great service and product

Thank you so much..kids love their new shoes

Tahseen Joosub
Customization charge
Marcelline

It’s was a gift my niece was really happy 😃 I love it 🥰 it’s a five star for me.

Laetitia Kalela
Customization charge

Peace, Love & Frenchie Starter Box

Jade Tremeer
Peace, Love & Frenchie Starter Box
Stunning stunning

Very beautiful my kids love them thank you Joyjoy and going out of your way

AMANDA Mbatha
Butterfly Snap Pack
Amazing Product and Best Service

I cannot recommend JoyJoy shoes enough. My daughters love them and it creates so much happiness in my home when mixing and matching for each outfit. But over and above the shoes, I have honestly never had such amazing service from anyone before. You can truly tell that the owners only want the best for their customers and go out of their way to ensure each child is happy with their purchase. I can highly recommend them and we will definitely be repeat customers for more without a doubt.

Ilana Baragwanath
Flower Spring Bunny Snap Pack

Excellent service!!
And the shoes are stunning 🥰🤩🤩

Fatima Hadjee
The Sweet Life Starter Box
Unbelievable service

I ordered straps for my friends son. I was then emailed to say that those straps weren’t available but others were. I ordered the substitute. I also mentioned that the glitter on one of my daughters straps was rubbing off.
When I received my order there was a pack of three glitter straps with my order. The service was top class and anmazing and I will definitely be ordering more shoes and straps.

Taryn Posner
Camo Snap Pack
Super Joyful with JoyJoy

My daughter is very ecstatic with her shoes, she wants to wear them everyday. I am thinking of buying another bigger pair to keep for her for when thiis pair get smaller. I also wish you had adult sizes, I would definitely get myself my pair. We love the shoes!

Helen Mazibuko
Chill Out Starter Box
Mrs A Ellis

My Granddaughter love Joy Joy sneakers and her Rainboy Collettion snap pack.

Alida Ellis
*Sold Out* Rainbow Collection 5 Snap Pack
Quality material

Size is perfect

Tlakale Happy
Grey Leopard Starter Box

More about our Returns & Exchanges 

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

Follow the Joy 

Oh Hello, 

We're a double Mom FEETure with a dream to put some joy in the world. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence 

"My son wants to wear them to bed".

 

Join our mailing list. 

Get your feet in first. 

Thanks for contacting us. We'll get back to you as soon as possible.
Title

Oh hello!

We're a double Mom FEETure with a dream to put some joy in the world. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence. 

Our Story 

Your Questions Answered.

How does JoyJoy work?

JoyJoy is an interchangeable kid’s sneaker. Once you have the base pair of white shoes you can choose from a variety of different snaps that match your style and your mood. 

What are Sneaker Snaps?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

Are the Snaps sized?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Can I wash the shoes?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Are they good for my kid's feet?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

What is your return and refund policy?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

And now for the most Frequently Asked Question...

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, although we didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!

Contact Us

Whatsapp

071 484 2582

Email

hello@joyjoy.co.za