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“JoyJoy turned getting dressed from a battle into a fairytale.” – Talia, mom of 3
 
★★★★★

How JoyJoy works

1. Get your base sneaker

2. Choose Your Snaps

3. Swap them out anytime.

What is JoyJoy?

JoyJoy is the kids’ sneaker with snap-on straps you can switch anytime for endless style, zero drama, 
and all the joy. 

Here's how it works:

1. Get the base sneaker. 

2. Choose your snaps.

3. Switch them anytime.

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How to Shop JoyJoy

How to Shop JoyJoy

FIND MY SIZE 

EXPLORE SNAPS

“My daughter is fussy when it comes to the comfort of shoes but with JoyJoys there are no complaints!”

★★★★★

Dress Happy, Every Day

We took one practical sneaker and made it magical — with Velcro straps they can swap in seconds to match any outfit or mood. Fewer meltdowns. More independence. And one less battle for you to fight.

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Shop Snap Collections  

Shop Snap Collections

What the moms are saying...

What the mom's are saying...

SHOP SHAKER SNAPS

Just Add kids 
So many reasons to love them.
 

Pick your adventure... 

Rainbow Snap Set 

R179

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Dragon Snap Set 

 R179  

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Princess Snap Set 

Snap Set R179

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Shark Snap Set 

R179

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Black Wings Snap Set 

R179

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Why you'll love our shoe.

  • Machine Washable (easy to wipe) 

  • Lace-less (easy on and off) 

  • Built to play. Made to last

  • Kid-Approved comfort

  • Go - to Birthday Gift 

  • Fits all kinds of feet 

  • Perfect for School 

Fan favourites... 

Best of the Besties 

Loved by kids. Backed by moms. Worn on repeat.

SHOP THE FAVES

Just Add Kids 

We're moms we get it. We made it with moms in mind. 

Kid Approved Comfort 

Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy. 

Easy On and Off 

No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car.

Machine Washable 

We added a dirt repellant coating, so they're easy to clean and easy to wipe. Because we know how much kids love muddy puddles. 

Change Everyday 

Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share. 

The JoyJoy Promise

The easiest return you’ll ever make. 
No receipt needed. No laces attached.

Free returns. 
Free exchanges. 

That’s the JoyJoy Guarantee.

Follow the Joy 

Our Kids made us do it. 

 

We’re two moms who just wanted to stop one more shoe meltdown before breakfast. We weren’t asking for much. Just a shoe our kids could put on by themselves. One that made them want to get dressed.

We knew if we needed it, other moms probably did too. So we made it happen.


One base sneaker. Snap-on straps you can change anytime. Built for playgrounds, party outfits, puddle stomps, superhero phases, glitter obsessions, dinosaur moods, and kids who change their minds a lot. 

No laces. No fuss. No drama. Just joy. 
Now shared with you. 

LEARN MORE

Our kids made us do it.

We’re two moms who just wanted to stop one more shoe meltdown before breakfast. We weren’t asking for much. Just a shoe our kids could put on by themselves. One that made them want to get dressed.

We knew if we needed it, other moms probably did too. So we made it happen.


One base sneaker. Snap-on straps you can change anytime. Built for playgrounds, party outfits, puddle stomps, superhero phases, glitter obsessions, dinosaur moods, and kids who change their minds a lot. 

No laces. No fuss. No drama. Just joy. 
Now shared with you. 

LEARN MORE

"My son wants to wear them to bed".

 

Join our mailing list. 

Get your feet in first. 

Thanks for contacting us. We'll get back to you as soon as possible.
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Your Questions Answered.

How does JoyJoy work?

JoyJoy is an interchangeable kid’s sneaker. Once you have the base pair of white shoes you can choose from a variety of different snaps that match your style and your mood. 

What are Sneaker Snaps?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

Are the Snaps sized?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Can I wash the shoes?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Are they good for my kid's feet?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

What is your return and refund policy?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

And now for the most Frequently Asked Question...

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, although we didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!