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Get 10% off your 1st order with discount code:besties 

JoyJoy is a kids sneaker with interchangeable velcro straps

"FeET"ured in...

 "A shoe kids are finally excited to wear" 

JoyJoy is an infinitely interchangeable 

kids sneaker.  It’s all about happy soles for happy souls. With major perks for mom & dad too.

How JoyJoy works

JoyJoys come with a removable velcro strap, so your kids can swap out the design as many times as they like. 

1. Get your Starter Box 

This is your first pair of JoyJoy's

2. Pick your fave Snaps

So many to choose from.

(3 free included with your Starter Box)

3. Snap on a different design every day 

Have a pair to match every outfit.

Why you'll love JoyJoys 

Machine Washable. 

We added a dirt repellant coating, so they're easy to clean and easy to wipe.  Because we know how much kids love muddy puddles.

Kid approved Comfort.

Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy. 

Easy on & Off 

No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car. 

Change every day 

Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share. 

Our Best Sellers

What moms are saying...

Meet the Founders

Hi, we're Jade and Dani, that’s right (or is it left?), we’re a double Mom FEETure with a dream to put some joy into the world. In fact, we love joy so much that we want to sneak it into our sneakers and wiggle our toes in it all day. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence on and off the playground. We envisioned a fashion brand that would make our little ones feel in charge of their feelings and their style choices. And that’s what JoyJoy is all about. It’s our mission to spark joy in little feet of young wild hearts everywhere. 

What moms are saying...

See the Joy for reals

It can be tricky ordering kid’s shoes online, so if it doesn’t fit, we'll collect, swap and deliver new ones to you free of charge. 

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. No laces attached.

Oops, worn them to a playdate already? That’s okay, lightly worn returned JoyJoys will be donated.

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