This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

Add your deal, information or promotional text

JoyJoy is a kids sneaker with interchangeable velcro straps

"FeET"ured in...

"A shoe kids are

finally excited to wear"

JoyJoy is an infinitely interchangeable kids sneaker.

Best Sellers

What moms are saying...

How JoyJoy works...

JoyJoys come with a removable velcro strap, so your kids can swap out the design as many times as they like. With endless design possibilities, your kids will never get bored with their shoes again.

And here's the best part - you only need to buy one pair of shoes! With our innovative design, your child can wear the same pair of shoes in 100 different ways.

A JoyJoy Starter Box includes your white signature sneakers...

and a pack of 3 removable, interchangeable velcro straps of your choice (called 'snaps').

Mix, match & add more snaps to your collection.  Snaps are one-size-fits-all, left to right and across all shoe sizes so your snaps will grow with your child, even when their shoe size changes (siblings & friends can swap & share too).

What moms are saying...

It's a shoe that kid’s actually want to wear

With major perks for mom & dad too.

It’s all about happy soles for happy souls.

  • We also made our sneakers lace-less, well... 

    ...because all parents hate laces. Finally a shoe that kids can slip on and off themselves (we really tried to apply our mom brains here!)

  • Super comfy for growing feet

    We made sure to make them nice and ergonomic. Extra padding. Super flexible for little growing feet.

  • Machine Washable - yep, just chuck them in!

    We put in a dark grey lining to hide dirty muddy foot stains. Plus they're machine washable for all other stains. 

  • Our Snaps are One Size Fits All across all shoes!

    All snaps are interchangeable across right / left shoe / one size fits all, so your snaps will grow with your child, even when their shoe size changes (siblings & friends can also share).

Start here to get your sneakers plus a snap pack 
of your choice.

Start here if you have
a pair of sneakers and want to explore more snaps.

Our problem free Joylosophy

If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. Too big? Too small? The glitter’s come off? Want a last-minute crown and not a dragon? Oops, worn them to a playdate already? That’s okay, lightly worn returned JoyJoys will be donated.

We mean this. Heart and sole!

Join our email list and be the first to know about new collections, limited editions and lots of other fun updates.